Interactive Experience

Here is a chance to familiarize yourself with the URUS masterpiece by immersing yourself in our interactive experience.

Car
Choose Urus Look

overview

The soul of a super sports car and the functionality of an SUV: Lamborghini Urus is the first Super Sport Utility Vehicle in the world. With extreme proportions, breathtaking design, extraordinary driving dynamics and heart-pounding performance, Urus represents freedom in its quintessential state. You can experience any road, from track to the sand, ice, gravel or rocks, thus unlocking any road. You can explore any new terrain, thus expressing yourself.

fell the engine

With its unmistakable roar, the engine releases all of its power and expresses the pure Lamborghini DNA.
Use headphones or earphones for a 8D sound experience.

exterior

Its design assumes multiple guises: sporty, elegant and off-road. Muscular surfaces lend a decisive appearance, while the massive tires and wheels impart the look of a luxury super sports car. Every surface places a focus on functionality. The signature style of Lamborghini is immediately recognizable, with details such as Y-shaped and hexagonal details, the front hood with center peak, and the crossed lines on the rear hood. Urus is the lowest SUV in its segment.

interior

The luxury of Italian craftsmanship meets state-of-the-art technology. Aerospace-inspired design and driver-oriented instrumentation, featuring three TFT screens, make the driving experience more comfortable and engaging. The interior can be customized and made even more sporty or elegant, thanks to the wide range of colors and materials: leather, Alcantara, wood, aluminum or carbon-fiber finishes.

Feature & Specs

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ENGINE & TRANSMISSION

ENGINE

The Urus has a V8 twin-turbocharged engine with a maximum power output of 650 hp, and offers the best power-to-weight ratio in the SUV segment.

Fuel consumption and emission values*; Fuel consumption combined: 12,7 l/100km (WLTP); CO2-emissions combined: 325 g/km (WLTP)

Driving Dynamics

SAFETY AND DRIVER ASSISTANCE SYSTEMS

Equipped with the most current driving and safety systems, the Urus can be personalized to meet customer requirements.

Driving Dynamics

ANIMA

The ANIMA Selector is at the heart of Lamborghini driving dynamics, the key control system for choosing the desired setup.

Driving Dynamics

TRANSMISSION AND CHASSIS

The Urus is equipped with cutting-edge vehicle dynamics control systems.

Driving Dynamics

TECHNOLOGY & INFOTAINMENT

The Lamborghini Infotainment System III (LIS III) features two intuitive touchscreens with haptic feedback, interactive voice commands and three innovative high-definition displays.

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